Kyrgyz Real Estate Two connected products for Kyrgyzstan's #1 real estate agency — a public listings platform for clients and an internal back-office that runs the entire business.
Lead Product Designer (Contract)
In rollout
CRM, Data Visualization, Process Automation
01 Context
Problem: scattered data and manual operations
Kyrgyzstan's #1 real estate agency was running on spreadsheets and paper notebooks. There was no visibility into deal flow, no analytics on agent performance, and no shared knowledge base. Their public-facing listings site also gave clients an outdated property search experience.
Solution: two connected products
We designed an internal back-office that automates agent workflows — CRM, listings management, training — and a modern public listings platform where clients search the agency's properties, unified by a shared data layer.
02 CRM & Analytics
CRM: managing performance and finance
The operational hub for the agency — turning scattered data into clear metrics for management decisions.
Executive dashboard
Real-time analytics on revenue, sales funnel, and branch activity.
Team management
Table views with detailed per-agent stats: calls made, showings held, and deals closed.
Property registry
Kanban and list views for managing listing statuses (on sale, reserved, sold), with full change history.
03 Automation
Digitizing training and standards
Tools that shorten onboarding for new agents and raise the quality of sales operations.
Knowledge base
Structured storage for regulations, contract templates, and legal references, with fast search.
Certification and training system (LMS)
A tool for managed learning. Managers can assign specific courses to check knowledge or refresh forgotten topics, keeping team competency consistent.
04 Client Platform
Search and map experience
A powerful search engine with geo-queries and draw-on-map area search, letting clients browse the agency's own listings.
Smart map search
Filtering by districts, building types, and price ranges, with instant map updates.
Property page
Clean presentation of listing details and floorplans, optimized for conversion into an inquiry.
Value delivered
Moving from scattered Excel files to a centralized database, eliminating duplication.
Minimizing manual entry. Auto-generated documents and inline prompts save agent time.
An architecture that supports new branches and hundreds of agents without rework.